Matt White

Web Designer

Matt White is a Web Designer at Integrity Marketing Services, based in Idaho. He designs and builds every website the agency delivers, with a focus on performance, usability, and clean visual execution. His background spans agency work and ecommerce, which shapes how the team approaches projects that need to look great and convert.

Background

What He Designs

Every website that leaves Integrity is designed with performance and conversion in mind. Matt works across WordPress with Elementor, custom themes, and modern static frameworks like Astro. The platform choice depends on the project, but the standard never changes: fast, accessible, and built to generate leads.

Matt designs for today and for two years from now. Sites need to be easy to update, easy to expand, and structured so they rank well from day one.

"Performance is the first thing I check on any design. On mobile, the difference between 1.5 seconds and 4 seconds means half your visitors are gone. The site has to be fast. That is not negotiable."

Matt White

Web Designer

What He Does Day-to-Day

Matt's work spans the full design-to-launch process. On a typical day, he might be:

Collaborating with Vivian on layout and visual direction

Designing responsive pages that work across every device and browser

Optimizing images, typography, and layouts for maximum page speed

Building custom components that give clients control over their content

Implementing structured data and technical SEO elements

Refining the visual details that make a site feel polished and professional

Design is not just about launching new sites. Matt also handles ongoing improvements, performance optimization, and visual refinements for existing clients.

Performance as a Design Principle

A beautiful website that loads in 5 seconds is a failed design. Matt treats speed as a core design constraint, not an afterthought. Every site goes through a performance review before launch.

The goal is sub-2-second load times on mobile and desktop, 90+ on Google PageSpeed, and Core Web Vitals that pass on every page.

The Design Partnership

Matt and Vivian Liu work as a pair on every web project. They collaborate from wireframes through launch, which means the finished product matches the approved design exactly. Spacing, typography, color, interaction patterns, all faithful from concept to browser.

Clients see their site come together through staged previews. Matt builds in phases so clients can review progress and catch issues early. After launch, he handles updates and improvements.

From the blog