Google Ads Management
Google Ads Management That Generates Leads
Google Preferred Partner managing 100+ active accounts. Most businesses running Google Ads are paying for clicks that never convert. We build accounts that turn ad spend into phone calls, form fills, and booked jobs.
Introduction
Why Most Google Ads Accounts Bleed Budget
Most business owners who come to us have run Google Ads before. They spent thousands, got a dashboard full of impressions, and never saw the phone ring more. That is not a Google Ads problem. It is a management problem.
Google Ads is the fastest channel for lead generation. When campaigns are structured correctly, leads start within the first week. But speed only matters if the account is built right, and most accounts are not.
Leads in days, not months
Unlike SEO, which compounds over time, Google Ads puts you in front of high-intent searchers the same day campaigns go live.
Built from scratch, every time
Brock Olsen, our Paid Media Strategist, builds every account from zero. No inherited structures, no templates, no shortcuts.
200+ negative keywords before launch
Most agencies add negative keywords after budget is wasted. We build a list of 200+ terms before a single dollar is spent.
Tested on our own budget first
We run Google Ads for our own business. Every strategy and tool we use on client accounts has been tested internally first. We do not experiment with your money.
Whats Included
What Our Google Ads Management Includes
We break Google Ads management into focused components. Each one is handled by a specialist, and our sub-services have dedicated pages with full details.
Campaign Build and Structure
Custom account architecture designed around your services, service area, and the searches your customers run. Conversion tracking configured from day one.
Weekly Optimization
Every week Brock reviews search terms, adjusts bids, pauses underperformers, and expands what converts. Not monthly check-ins. Weekly hands on the account.
Negative Keyword Management
A 200+ term negative keyword list built before launch, then expanded weekly. This alone saves most clients 20 to 30 percent of wasted spend.
Landing Page Alignment
If the ad says "same-day water heater repair," the landing page says the same thing. We review and recommend pages that match search intent.
Google Ads Audit
Already running ads? Start with a line-by-line review of your account covering structure, keywords, spend, and tracking. Free, no obligation.
Explore google ads auditLocal Service Ads
Google Guaranteed badge, pay-per-lead pricing, and placement above all other results. We manage LSA profiles, disputes, and optimization.
Explore local service adsDifferentiator
How We Build and Manage Google Ads Accounts
Every account is built from scratch by Brock Olsen, our Paid Media Strategist, who manages over 100 active accounts across 10 industries. No templates. No inherited structures. A clean build designed around your business and service area.
Behind the scenes, our proprietary Ads system connects directly to the Google Ads API. It automates keyword research, competitor analysis, and campaign structure. It can route traffic at the keyword level to the correct landing page, set unique sitelinks per ad group, and monitor performance to flag underperforming keywords or promote strong search queries. All of this is human-reviewed by Brock, but the system gives him better visibility and faster optimization than manual management alone.
Before a dollar is spent, Brock builds a 200+ term negative keyword list. Most agencies add these reactively after budget is wasted. We build them before launch. Conversion tracking is configured correctly: calls, forms, and chats tracked as individual events.
After launch, Brock reviews search terms, adjusts bids, and expands what works every week. Clients meet with us monthly, sometimes twice a month, and we go through everything together: campaigns, ad groups, keywords, negative keywords, targeting, and ad copy. You are involved in messaging and targeting decisions. This is not a black box.
Inherited account structure is the number one reason campaigns underperform. I typically find 200 to 300 irrelevant search terms draining budget. The negative keyword list I build before launch saves clients 20 to 30 percent from day one.
200+ negative keywords built before a single ad runs. That saves 20-30% of ad spend from day one.
Most agencies add negative keywords after the budget is wasted. We build the list before the first impression. 100+ active accounts across 10 industries have taught us exactly which searches waste money.
0
Outsourced work
2
WA + ID offices
1
Point of contact
100%
Asset ownership
Timeline
What to expect
Week 1-2
Build, track, protect
Account structure, 200+ negative keywords, conversion tracking, and landing page review completed.
Month 1
Launch and monitor daily
Campaigns live, first leads flowing, bid adjustments and search term reviews happening daily.
Month 2
Test, refine, expand
A/B testing on ad copy and landing pages. Cost per lead dropping as targeting tightens.
Month 3
Review ROI and scale
Full performance review with clear ROI picture. Decision point: scale budget or refine further.
Week 1-2
Build, track, protect
Account structure, 200+ negative keywords, conversion tracking, and landing page review completed.
Month 1
Launch and monitor daily
Campaigns live, first leads flowing, bid adjustments and search term reviews happening daily.
Month 2
Test, refine, expand
A/B testing on ad copy and landing pages. Cost per lead dropping as targeting tightens.
Month 3
Review ROI and scale
Full performance review with clear ROI picture. Decision point: scale budget or refine further.
Results
What this looks like in practice
Industries we specialize in
Reviews
What clients say
"They made a beautiful website with a more than competent understanding of SEO. They will write better Google Ads than you. The ROI has been between 2-10x consistently. They are trustworthy and easy to communicate plainly with."
KG I
SEO + Google Ads Client
"Very easy to work with. Really understand how Google works. Make you feel like your money is valued and every dollar I've spent has come back to me as ROI. Huge fan. Literally every member of the team feels like they are on your team."
Alykhan Sunderji
Google Ads Client
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. Even after a short period of time we are spending less in ads and getting more leads out of them."
Seattle Bath and Shower LLC
Bath Remodeling
Ready to grow?
Let's talk about what a focused marketing strategy looks like for your business. No long-term lock-in, no surprises.
FAQ
Common questions
Google Ads costs include two parts: ad spend paid to Google and a management fee. At Integrity Marketing in Kirkland, WA, management starts at $750/month. Most clients spend $1,500 to $5,000 monthly on ads. Setup fees range from $750 to $3,000 depending on account complexity and campaign scope.
Most Integrity Marketing clients see their first leads within one week of campaign launch. Google Ads is the fastest marketing channel for service businesses. The first 90 days focus on reducing cost per lead and improving lead quality, not waiting to see if it works.
Quality Score is Google's 1 to 10 rating of how relevant your ads, keywords, and landing pages are to the searcher. Higher scores lower your cost per click and improve ad position. Integrity Marketing optimizes Quality Score by matching ad copy to intent and aligning landing pages precisely.
Google Ads delivers leads immediately by paying for placement at the top of search results. SEO builds organic visibility that compounds over months. Ads stop generating leads when you stop paying. Most service businesses in the Seattle and Boise markets benefit from running both channels together.
We recommend businesses spend 5 to 10 percent of gross revenue on total marketing. For most local service businesses, Google Ads should start at $1,500 to $3,000 per month in ad spend, plus the management fee. The right budget depends on your service area, competition level, and how many leads you need each month to hit revenue goals.
A good click-through rate for service business search ads is typically 5 to 8 percent. However, CTR alone does not indicate success. A high CTR with poor conversion tracking means paying for clicks that never become customers. We prioritize cost per lead and lead quality over CTR.
If your agency cannot tell you the exact cost per lead, which search terms triggered your ads last month, or how many clicks became paying customers, your budget is likely being wasted. Request a free Google Ads audit from Integrity Marketing and we will show you exactly where the gaps are.
You can manage Google Ads yourself, but it requires weekly attention, negative keyword management, and proper conversion tracking. Most business owners managing their own accounts waste 20 to 40 percent of spend on irrelevant clicks. Above $1,500 monthly ad spend, professional management typically pays for itself.
No. We tried social media services and found it pulled focus from the channels that generate the best results for service businesses: Google Ads, SEO, and GEO. We would rather be great at three things than mediocre at six. If you need social media management, we are happy to recommend specialists we trust.
What does Google Ads management include? Google Ads management from Integrity Marketing includes account builds from scratch, 200+ negative keywords before launch, weekly optimization, conversion tracking, and landing page alignment. Built for local service businesses that need leads now. Leads typically start within the first week. Plans start at $750/mo with a 3-month initial agreement.
From the blog
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Service areas