5 Simple Ways to Get More Website Leads

In today’s competitive digital landscape, every business owner dreams of one thing—more leads. But how exactly do you transform website visitors into ACTUAL customers? And how do you turn a beautiful website into one that also generates high-quality leads? 

At Integrity Marketing Services, we understand the challenge. With years of experience designing conversion-focused websites and crafting digital marketing strategies for businesses in the Greater Kirkland/ Seattle area, you could say we’ve nailed down strategies that work. We know that it’s just enough for your website to look good. 

In this blog, we will discuss five simple ways to improve lead generation on your website: compelling CTAs, web chat, A/B testing, landing pages, and optimized lead forms. 

Let’s get into it.

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1. Utilize Strong, Strategically Places Calls to Action

Creating a beautiful website is one thing; getting visitors to take action is another. This is where Calls-to-action comes in.

CTAs are more than just a button; they’re your visitors’ gateway to engaging with your brand. Placing them strategically can increase your lead conversion rate substantially. Consider placing CTAs where they naturally follow the user’s interaction flow. Think about your homepage, service pages, or even at the end of blog posts. Be clear and concise in your wording—opt for action-oriented phrases like “Get Started Now” or “Claim Your Free Trial.” But make sure you tailor them to the action you want the user to take. Are they filling out a form? Scheduling a consultation? Getting a free estimate? 

Another critical aspect of CTAs is their visibility. Use contrasting colors to make them pop against your website’s theme. The easier they are to spot, the more likely users will click on them. 

A/B testing different CTAs can also yield valuable insights into what resonates with your audience. Small tweaks in color, text, or placement can lead to significant increases in engagement. Remember, the goal is to guide your visitors toward taking the next step in their customer journey.

2. Engage Visitors With Webchat

In an era where asking the internet questions is king, web chat is a game-changer. Offering real-time interaction can significantly improve user experience and boost lead generation. Implementing a web chat function allows visitors to get immediate answers to their questions, making them feel valued and understood. It’s an opportunity to guide them through their decision-making process and encourage conversions.

Web chat also provides valuable insights into your customers’ needs and concerns. By analyzing chat transcripts, you can identify patterns and common queries, enabling you to refine your product offerings and marketing strategies. Additionally, web chat can be a tool for capturing contact information. Offer visitors the option to leave their email to continue the conversation later—this is a non-intrusive way to grow your leads list.

To maximize the benefits of web chat, consider integrating it with other customer service tools, such as support or project management software.

3. Try A/B Testing

A/B testing, or split testing, is a powerful method to improve your website’s effectiveness. It involves creating two versions of a webpage to see which performs better in terms of lead generation. The beauty of A/B testing lies in its ability to provide clear, data-driven insights into what resonates with your audience. Whether it’s the headline, copy, images, or button colors, every element can impact user behavior.

Start by identifying elements of your website that could be optimized. These could include the layout of your landing page, the wording of your CTAs, text size, the images used in promotional banners, and anything in between. Create variations of these elements and test them with your audience.

4. Maximize Impact With Landing Pages

Landing pages are web pages created for a single purpose—conversion. Unlike your homepage, which serves multiple purposes, a landing page targets a specific audience or campaign goal. This focused approach makes landing pages a powerful tool for capturing leads. The key is to keep your message clear & compelling and your design simple.

When crafting a landing page, start with a headline that immediately grabs attention. Follow it up with concise, persuasive copy that highlights the benefits of your offering. Use visuals that complement your message and a CTA that stands out. Keep distractions to a minimum—a well-designed landing page should guide visitors toward a single action without detours. Avoid crazy pop-ups or super long-form content. 

The success of a landing page often hinges on its ability to speak directly to the visitor’s needs. Personalization is crucial. Tailor your landing page content based on where the visitor is coming from, whether it’s a specific ad campaign, special deal, or specific service.

5. Capture More Leads With Optimized Forms

Every website has some pages that do better than others. Identify the pages that get the most visits and optimize them to capture leads. Adding lead forms to these high-traffic pages is a simple yet effective strategy. Lead forms are direct and efficient ways to collect visitor information in exchange for valuable content or offers.

Focus on simplicity when designing your lead forms. Limit the number of required fields to reduce friction. The easier it is to complete, the more likely visitors will fill it out. Consider offering an incentive, such as a free estimate or a discount, to encourage form completion. This not only helps gather leads but also adds value to the user experience.

Regularly analyze the performance of your lead forms. Identify areas for improvement and make necessary adjustments. This could involve testing different form lengths, field labels, or incentives.

Generating leads through your website is a complex interplay of various factors—an ever-evolving game where the rules are constantly changing. However, by implementing simple yet effective strategies—like compelling CTAs, web chat, A/B testing, landing pages, and optimized lead forms—you can transform your website into a powerful lead-generation tool.

At Integrity Marketing Services, we’re dedicated to helping small businesses thrive in the digital landscape. We offer web design, SEO, and digital marketing services and can help you implement the strategies discussed in this blog post. Reach out to our team for a complimentary consultation and get started today!