Cedar Park Christian Schools
Bothell & Kirkland, WA
The objective
Consolidate Cedar Park Christian Schools' website under one domain, modernize the design, and improve overall appearance and functionality while showcasing educational quality and faith-based values. Create a centralized resource hub for parents and students across multiple campuses.
The challenge
The institution operated multiple web domains, all with outdated content and design. These fragmented sites were difficult for parents and visitors to navigate and failed to represent the quality or values of the school. The team faced a complicated site map and architecture with an abundance of information requiring simplification into digestible formats, plus the risk of losing search rankings during consolidation.
Our approach
Consolidated 8 separate websites under one central domain with strategic 1:1 redirects to preserve search engine rankings. Updated content and simplified navigation. Embedded high-quality photos and videos throughout. Created a modern, professional design that remains warm and inviting for families, with user-friendly calls-to-action guiding prospective parents through the enrollment process.
The process
Content Audit
Inventoried content across all 8 existing domains to identify what to keep, consolidate, and retire.
Information Architecture
Designed simplified navigation serving prospective families, current families, and staff.
Redirect Strategy
Planned 1:1 redirects from all legacy domains to preserve search visibility.
Design & Development
Built modern, warm interface with high-quality photography and video integration.
Content Migration
Migrated and updated content from 8 sites into unified structure.
Launch & Monitoring
Monitored traffic and rankings post-launch to confirm successful migration.
Key takeaway
Multi-campus organizations benefit enormously from domain consolidation, but the redirect strategy must be surgical. Maintaining search visibility during migration is just as important as the redesign itself.
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