FrogLegs Cooking School
Kirkland, WA
The objective
Modernize FrogLegs' digital presence and expand market reach by updating website design, improving functionality, and refreshing brand identity to attract both children and adult customers across expanding locations.
The challenge
Customers struggled to find and sign up for classes due to an unintuitive website design. The existing platform had a complex, difficult-to-navigate structure. Branding needed refinement to target adults alongside children's programming. Class scheduling relied on form submissions and manual employee entry.
Our approach
Created a clean, intuitive interface for seamless class browsing and enrollment. Developed a cohesive visual identity appealing to diverse age demographics. Implemented an automated booking system to eliminate manual processes. Optimized for local search as the business expanded to new locations. Ongoing hosting and technical management for scalability.
Key takeaway
Experience-based businesses live or die by their booking flow. If customers cannot easily find and sign up for what they want, the best marketing in the world will not save you.
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