FrogLegs Cooking School
New website design & branding for a local Kirkland business
FrogLegs Cooking School offers immersive, hands-on cooking classes and activities for adults and children alike. What started as a small company soon evolved its business model to provide various cooking classes, events, camps, corporate gatherings, as well as opening multiple brick & mortar locations.
Whether celebrating your child’s birthday, participating in a summer camp, or having a bonding event with co-workers, FrogLegs allows you to showcase your creativity, have fun, and learn something.
Project Details
We helped a local Kirland business reach new heights through various digital marketing services. Here’s how we did it!
We were brought on to help FrogLegs rebrand, update their website and develop a solution to their complex interface and challenging user experience.
By pairing a solid local SEO strategy, modern website design and branding, and straightforward booking & ordering functionality, we achieved our client’s goals and led them toward success.
Functionality
Hosting
Challenges
Before this project, FrogLegs customers were having trouble finding and signing up for classes due to the website’s hard-to-use design & interface. FrogLegs also wanted to rebrand to attract more adult customers and expand its service offerings away from just children’s activities.
They came to us wanting to update their website’s design, functionality, and branding so they could fuel class signups and attract more customers.
Traffic
FrogLegs has no paid marketing and relies only on SEO for their online presence. We were able to increase their traffic by 73% through a strong Local SEO strategy.
Leads
As part of the website redesign, we implemented on online schedule and booking system. This saved countless hours and improved the customer experience while increasing their bookings.
Professional Web Design
Clean & Intuitive
One of our biggest challenges was creating an intuitive pathway and user interface, so website visitors could seamlessly navigate their class offerings. We also had to delicately balance their branding as they were now targeting children, teens, and adults.
Words from the client
We’ve had such a wonderful experience with the entire team at Integrity Marketing! They listen and are receptive to our ideas, all while making great suggestions on how we can improve and create better results in traffic, leads, and online presence. Since working with Integrity Marketing, our leads have gone from 2 to 150 per month. They have also given us a beautiful, functional, and user friendly website that our clients are always commenting on. Dylan is incredibly responsive when we have questions, Leo is always willing to set up a meeting if we would like updates, and Matt has a great talent at bringing our vision to life. Working with Integrity Marketing is one of the best investments we’ve made for our company.
— Drew & Kayleigh Bauer, Owners
The Team
Leo Speaks
Matt Russell
Dylan Axelson
April Young
George Andrews
Anna Baluch
Conclusion
Frog Legs has had continued success over the last couple of years, seeing a substantial increase in class signups and sales. The upgraded website makes it easy for new and old customers to sign up for FrogLegs classes and events and have a seamless user experience.
We provide hosting and support services so FrogLegs can add classes, expand their services, and change functionalities as they see fit. We continued building their SEO strategy to target local consumers as they expanded their physical locations. As a fellow Kirkland business located right down the street, we couldn’t be more ecstatic about their growth and success since this website project.
Interested in learning more about this website project? Contact Integrity Marketing
