SEO Services
SEO Services That Generate Leads, Not Just Rankings
Search engine optimization for service businesses that need phone calls, not vanity metrics. Powered by April AI and built on real experience across hundreds of campaigns.
Introduction
Why Most SEO Campaigns Fail (And Ours Don't)
Most business owners who come to us have tried SEO before. They paid an agency for months, got reports full of charts, and never saw the phone ring more. That is not an SEO problem. It is an execution problem.
SEO is the only channel where last month's work compounds into this month's results. It only works when someone understands your business, your market, and where the gaps are.
It compounds
Unlike ads that stop when you stop paying, SEO builds on itself. The technical fixes, content, links, and local signals stack over time.
In-house team, no outsourcing
Dylan Axelson, our SEO Director, runs every campaign with hands-on experience and April AI. No offshore teams or outsourced content.
Built for accountability
If your last agency couldn't explain what they were doing or stopped communicating, you're not alone. That's the problem we exist to solve.
We test on ourselves first
Every strategy we use on client campaigns, we test internally first. Our own site, our own ads, our own SEO. We do not experiment on your budget.
Transparent reporting
You see the same data we see. Monthly reports, live dashboards, real metrics. No vanity numbers, no hiding behind jargon.
6-month commitment, then month-to-month
SEO takes time to build momentum. After the initial 6 months, you stay because it is working, not because of a contract.
Whats Included
What Our SEO Services Include
We break SEO into six components. Each one has a dedicated specialist and a dedicated page where you can see exactly what's involved. We also offer GEO (generative engine optimization) to get your business cited in AI search results.
Technical SEO
We audit and fix site speed, Core Web Vitals, crawlability, mobile-first indexing, schema markup, and redirect chains. If Google can't crawl it, it can't rank it.
Explore technical seoLocal SEO & GBP
Google Business Profile optimization, citation building across 50+ directories, map pack strategy, and review management. 46% of searches have local intent.
Explore local seo & gbpContent Strategy
April AI builds customer profiles, then we write content for the people your business serves. Service pages, blog posts, and location pages, all keyword-backed.
Explore content strategyLink Building
Digital PR, competitor gap analysis, local citations, and content-driven acquisition. No bought links. No PBNs. Every link withstands a manual review.
Explore link buildingOn-Page Optimization
Title tags, meta descriptions, header hierarchy, internal linking, and image optimization. Each page targets one keyword and matches search intent.
GEO (AI Search)
Generative engine optimization to get your business cited in ChatGPT, Google AI Overviews, and Perplexity. The next frontier of search visibility.
Explore geo (ai search)Our process
What we actually deliver
Every engagement follows a defined technical process. No vague promises. These are the specific deliverables at each phase.
Technical Audit and Foundation
- Screaming Frog crawl analysis (broken links, redirect chains, orphan pages)
- Core Web Vitals optimization (LCP, INP, CLS)
- Schema markup injection (LocalBusiness, Service, FAQPage, Review)
- XML sitemap and robots.txt validation
- Mobile-first indexing compliance check
- Server response time and TTFB benchmarking
Local SEO and Citation Engineering
- Google Business Profile audit and optimization (categories, attributes, posts)
- NAP consistency sweep across 50+ directories
- Citation building on high-DA local platforms (Yelp, BBB, Angi, Houzz)
- Review acquisition strategy and response SOP
- GeoGrid rank tracking setup per service area
- Local landing page deployment with proximity signals
Content Strategy and On-Page Optimization
- April AI ideal customer profile generation
- Keyword gap analysis (Ahrefs/Semrush competitive overlap)
- Service page and blog content calendar (quarterly)
- Title tag, meta description, and header hierarchy optimization
- Internal linking architecture mapped to pillar-cluster model
- Image optimization (WebP conversion, alt text, lazy loading)
Link Acquisition and Authority Building
- Competitor backlink gap analysis
- Digital PR outreach to local and industry publications
- Resource page and broken link reclamation campaigns
- HARO and journalist query monitoring
- Toxic link audit and disavow file management
- Monthly link velocity tracking and DR/DA benchmarking
Proprietary technology
April AI
Our SEO frameworks, encoded into a system.
April AI is not a ChatGPT wrapper. It is a proprietary system built on data from hundreds of real client engagements. It generates ideal customer profiles, identifies ranking gaps based on domain authority and competitive landscape, and produces content strategies targeted to who the client is actually trying to reach.
- Ideal Customer Profile (ICP) generation from market, competitor, and service area data
- Ranking gap identification using domain authority and SERP difficulty scoring
- Content strategy aligned to search intent and buyer journey stage
- Continuous adaptation as Google algorithm and AI search behavior evolve
Most SEO campaigns that fail do so because someone pulled the plug at month 4. They were two months away from seeing the returns. The campaigns that succeed are the ones where the client trusts the process long enough for compounding to kick in. I've watched accounts go from invisible to dominant in under a year when the foundation is right.
Legacy Painting: Page 3 to #1 Map Pack. +280% qualified leads in 8 months.
SEO compounds. Month 8 outperforms month 6. Month 12 outperforms month 10. That is the difference between SEO and every other channel.
0
Outsourced work
2
WA + ID offices
1
Point of contact
100%
Asset ownership
Timeline
What to expect
Month 1
Audit, strategy, technical fixes
Audit delivered, roadmap set, technical issues addressed. The foundation for everything that follows.
Months 2-3
On-page, content, links, local SEO
Early movement on low-competition terms. Rankings shifting, but the real results are still building.
Months 3-6
Publishing, GBP, link building
Rankings climbing, traffic increasing, phone ringing more. ROI starts taking shape.
Month 6+
Scale and compound
Compounding returns. Each month outperforms the last. The curve gets steeper, not flatter.
Month 1
Audit, strategy, technical fixes
Audit delivered, roadmap set, technical issues addressed. The foundation for everything that follows.
Months 2-3
On-page, content, links, local SEO
Early movement on low-competition terms. Rankings shifting, but the real results are still building.
Months 3-6
Publishing, GBP, link building
Rankings climbing, traffic increasing, phone ringing more. ROI starts taking shape.
Month 6+
Scale and compound
Compounding returns. Each month outperforms the last. The curve gets steeper, not flatter.
Your expert
Dylan Axelson
SEO Director
Hands-on SEO across hundreds of campaigns. Co-built April AI with Matt Russell. Runs every audit, every strategy, every ranking improvement at Integrity Marketing.
Read full bioResults
What this looks like in practice
Industries we specialize in
Reviews
What clients say
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. We are still seeing the effects from our initial investment. Even after a short period of time we are spending less in ads and getting more leads out of them. SEO solutions they provide definitely has a long term value."
Seattle Bath and Shower LLC
Bath Remodeling
"I have been working with IM for a few months now on our new website and SEO, and I am absolutely blown away at the work they have done for us. Their entire team is responsive, experts in their respective fields, and a delight to work with."
Molly
SEO + Web Design Client
"Professional, great communication and value added. Integrity Marketing is appropriately named! Talk to Dylan; he's got it dialed in with his team to help you with SEO."
Cathy Harrison
SEO Client
Ready to grow?
Let's talk about what a focused marketing strategy looks like for your business. No long-term lock-in, no surprises.
FAQ
Common questions
An SEO company increases your website's visibility in Google so customers find you when searching for your services. This includes technical optimization (site speed, crawlability), content creation, link building, local SEO, and Google Business Profile management. At Integrity Marketing, every campaign is run by our in-house team in Kirkland, WA with no outsourcing.
SEO typically takes 3 to 6 months to produce measurable results. Technical fixes and local SEO often show early movement within weeks. The real value is compounding: month 8 outperforms month 6, and month 12 outperforms month 8. We set honest timelines upfront based on your market competition.
Professional SEO services typically cost $1,000 to $5,000 per month depending on competition and scope. At Integrity Marketing, SEO starts at $1,500/month with a 6-month initial term, then month-to-month. We publish pricing upfront, no sales call required.
No. Any agency guaranteeing first-page rankings is being dishonest. Google's algorithm uses hundreds of ranking factors that no one outside Google controls. What a good SEO company can guarantee is correct execution, transparent reporting, and strategy adjustments based on real data.
A comprehensive SEO audit covers technical health (site speed, Core Web Vitals, crawl errors), on-page SEO (title tags, headers, content), local SEO (Google Business Profile, citations), backlink profile analysis, competitor gaps, and AI search readiness. Our audit is free, performed by a real strategist, and yours to keep.
Track three things: keyword rankings improving over months, organic traffic trending upward, and most importantly, more leads from search (calls, forms, bookings). If your agency sends reports you can't understand or can't explain last month's work, it's time to ask harder questions.
Yes, SEO and Google Ads serve different purposes. Ads generate leads immediately but stop when you stop paying. SEO builds organic visibility that compounds over time and generates leads without per-click costs. Running both together produces the strongest results. Most of our clients use both channels.
SEO optimizes your website to rank in traditional Google search results. GEO (generative engine optimization) optimizes your business to appear in AI-generated answers from ChatGPT, Google AI Overviews, and Perplexity. Both drive leads, but through different channels. Integrity Marketing offers both SEO and GEO services.
What do SEO services include? SEO services include technical SEO (site speed, crawlability, Core Web Vitals), local SEO (Google Business Profile, citations, reviews), content strategy (keyword-backed pages and blog posts powered by April AI), and link building (white-hat outreach and digital PR). For service businesses, SEO is the only marketing channel where last month's work compounds into this month's results. Plans start at $1,500/mo.
From the blog
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Service areas